Hi, I'm Uraiba

Hi, I'm Uraiba

Hi, I'm Uraiba

Product Designer & UX Researcher

Product Designer & UX Researcher

Product Designer & UX Researcher

I’m a product designer with a multidisciplinary background spanning UX/UI, research, generative design, and visual design currently based in New York City.


My path into UX began in fashion at The Ohio State University, where I became interested in how people express identity and emotion—an understanding I now apply to digital experiences. After five years in retail management and visual merchandising, I saw firsthand how subtle design choices shape behavior, which led me to transition into UX to merge creativity with human-centered technology.


Now pursuing my M.S. in Information Experience Design at Pratt Institute, I focus on designing thoughtful, intuitive experiences—particularly around emerging AI systems—while continuing to experiment, learn, and explore how design can better anticipate and support evolving human needs.

I’m a product designer with a multidisciplinary background spanning UX/UI, research, generative design, and visual design currently based in New York City.


My path into UX began in fashion at The Ohio State University, where I became interested in how people express identity and emotion—an understanding I now apply to digital experiences. After five years in retail management and visual merchandising, I saw firsthand how subtle design choices shape behavior, which led me to transition into UX to merge creativity with human-centered technology.


Now pursuing my M.S. in Information Experience Design at Pratt Institute, I focus on designing thoughtful, intuitive experiences—particularly around emerging AI systems—while continuing to experiment, learn, and explore how design can better anticipate and support evolving human needs.

I’m a product designer with a multidisciplinary background spanning UX/UI, research, generative design, and visual design currently based in New York City.


My path into UX began in fashion at The Ohio State University, where I became interested in how people express identity and emotion—an understanding I now apply to digital experiences. After five years in retail management and visual merchandising, I saw firsthand how subtle design choices shape behavior, which led me to transition into UX to merge creativity with human-centered technology.


Now pursuing my M.S. in Information Experience Design at Pratt Institute, I focus on designing thoughtful, intuitive experiences—particularly around emerging AI systems—while continuing to experiment, learn, and explore how design can better anticipate and support evolving human needs.

EDUCATION

EDUCATION

EDUCATION

Pratt Institute

New York, NY

MS Information Experience Design

2024-2026

Pratt Institute

New York, NY

MS Information Experience Design

2024-2026

Pratt Institute

New York, NY

MS Information Experience Design

2024-2026

The Ohio State University

Columbus, OH

BS Fashion & Retail Studies

2013-2017

The Ohio State University

Columbus, OH

BS Fashion & Retail Studies

2013-2017

The Ohio State University

Columbus, OH

BS Fashion & Retail Studies

2013-2017

AWARDS

AWARDS

AWARDS

3rd Place Winner, Partiful UX-athon

2025


Winner, Amazon Music Challenge

2025

3rd Place Winner, Partiful UX-athon

2025


Winner, Amazon Music Challenge

2025

3rd Place Winner, Partiful UX-athon

2025


Winner, Amazon Music Challenge

2025

Pratt Merit Scholarship

2024-2026


Diversity & Inclusion Scholar

2013-2017

Pratt Merit Scholarship

2024-2026


Diversity & Inclusion Scholar

2013-2017

Pratt Merit Scholarship

2024-2026


Diversity & Inclusion Scholar

2013-2017

CONTACT

CONTACT

CONTACT

RESUME

RESUME

RESUME

Designed with love by Uraiba <3

Designed with love by Uraiba <3

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