
Hi, I'm Uraiba
Hi, I'm Uraiba
Hi, I'm Uraiba
Product Designer & UX Researcher
Product Designer & UX Researcher
Product Designer & UX Researcher
I’m a product designer with a multidisciplinary background spanning UX/UI, research, generative design, and visual design currently based in New York City.
My path into UX began in fashion at The Ohio State University, where I became interested in how people express identity and emotion—an understanding I now apply to digital experiences. After five years in retail management and visual merchandising, I saw firsthand how subtle design choices shape behavior, which led me to transition into UX to merge creativity with human-centered technology.
Now pursuing my M.S. in Information Experience Design at Pratt Institute, I focus on designing thoughtful, intuitive experiences—particularly around emerging AI systems—while continuing to experiment, learn, and explore how design can better anticipate and support evolving human needs.
I’m a product designer with a multidisciplinary background spanning UX/UI, research, generative design, and visual design currently based in New York City.
My path into UX began in fashion at The Ohio State University, where I became interested in how people express identity and emotion—an understanding I now apply to digital experiences. After five years in retail management and visual merchandising, I saw firsthand how subtle design choices shape behavior, which led me to transition into UX to merge creativity with human-centered technology.
Now pursuing my M.S. in Information Experience Design at Pratt Institute, I focus on designing thoughtful, intuitive experiences—particularly around emerging AI systems—while continuing to experiment, learn, and explore how design can better anticipate and support evolving human needs.
I’m a product designer with a multidisciplinary background spanning UX/UI, research, generative design, and visual design currently based in New York City.
My path into UX began in fashion at The Ohio State University, where I became interested in how people express identity and emotion—an understanding I now apply to digital experiences. After five years in retail management and visual merchandising, I saw firsthand how subtle design choices shape behavior, which led me to transition into UX to merge creativity with human-centered technology.
Now pursuing my M.S. in Information Experience Design at Pratt Institute, I focus on designing thoughtful, intuitive experiences—particularly around emerging AI systems—while continuing to experiment, learn, and explore how design can better anticipate and support evolving human needs.
EDUCATION
EDUCATION
EDUCATION
Pratt Institute
New York, NY
MS Information Experience Design
2024-2026
Pratt Institute
New York, NY
MS Information Experience Design
2024-2026
Pratt Institute
New York, NY
MS Information Experience Design
2024-2026
The Ohio State University
Columbus, OH
BS Fashion & Retail Studies
2013-2017
The Ohio State University
Columbus, OH
BS Fashion & Retail Studies
2013-2017
The Ohio State University
Columbus, OH
BS Fashion & Retail Studies
2013-2017
AWARDS
AWARDS
AWARDS
3rd Place Winner, Partiful UX-athon
2025
Winner, Amazon Music Challenge
2025
3rd Place Winner, Partiful UX-athon
2025
Winner, Amazon Music Challenge
2025
3rd Place Winner, Partiful UX-athon
2025
Winner, Amazon Music Challenge
2025
Pratt Merit Scholarship
2024-2026
Diversity & Inclusion Scholar
2013-2017
Pratt Merit Scholarship
2024-2026
Diversity & Inclusion Scholar
2013-2017
Pratt Merit Scholarship
2024-2026
Diversity & Inclusion Scholar
2013-2017
CONTACT
CONTACT
CONTACT