Hi, I'm
Uraiba Zafar
Hi, I'm
Uraiba Zafar
A fashion visual merchandiser turned Product Designer with a love for storytelling, emotional insight, and crafting thoughtful digital experiences.
A fashion visual merchandiser turned Product Designer with a love for storytelling, emotional insight, and crafting thoughtful digital experiences.
Featured Work
Featured Work
Product Design
AI
Developed BeatDrop - an AI-powered, collaborative DJ feature designed to drive user retention and increase session length.
Developed BeatDrop - an AI-powered, collaborative DJ feature designed to drive user retention and increase session length.
View Case Study
View Case Study
Component Libraries
Design Tokens
Built and tested a scalable design system with tokens, variables, and components.
Built and tested a scalable design system with tokens, variables, and components.
UX Research
Usability Testing
AI
Conducted eye-tracking studies to evaluate and improve Gutenberg’s AI content-editing tools.
Conducted eye-tracking studies to evaluate and improve Gutenberg’s AI content-editing tools.
View Case Study
View Case Study
UX Research
Design Strategy
Product Design
Designed a festival discovery and planning platform using filtering, navigation, and scheduling systems.
Designed a festival discovery and planning platform using filtering, navigation, and scheduling systems.
View Case Study
View Case Study
“People ignore design that ignores people.”
“People ignore design that ignores people.”
– Frank Chimero
– Frank Chimero