Our feature
BeatDrop
Reimagining social music experiences through human curation and
AI-powered mixing
Role: UX Researcher & Designer, Product Designer Duration: One Month (Feb'25-Mar'25)
Amazon Music Challenge
Winner, 2025
Amazon Music is seeking a Customer Experience (CX) strategy to improve retention across
its tiered offerings. The goal is to create a differentiating product that engages users, keeps
them active month-over-month, and makes Amazon Music indispensable in their daily lives.
Design Prompt
Research
The Double Diamond Method
5 user interviews
23 survey responses
Competitive analysis
Desk research
Voice of customer research
Initial Research
Music streaming has mastered algorithmic personalization and individual taste but lost it's
social soul and the shared experiences that make music meaningful.
The Core Problem
The Market Gap
Key Findings from Initial Research
The streaming landscape is dominated by personalization
80% of users said they miss the collaborative aspect of music sharing.
Core Opportunity
How might we transform individual song selections into collaborative musical journeys that bring people together and create lasting memories?
Concept Iteration
"Host Session" DJ platform
"Party Mode" QR contribution
AI-powered mix creation
Environmental integration
Memory and Archive features
BeatDrop
Collaborative contribution model
AI-powered professional Mixing
Low-friction onboarding
Echo & environmental integration
Memory & Time Capsule features
Design
Understanding Our Users
Our research revealed four key
personas that shape our solution:
User 1 (Event Host)
User 3 (Casual Listener)
User 2 (Music Enthusiast)
User 4 (Non-subscriber)
The Magic Moment
Imagine this:
You arrive at a friend’s dinner party, where a song in the background quietly brings back a warm summer night you shared not long ago. You scan the QR code and add that song to the playlist. When it plays, the room fills with recognition — music turning personal memory into a shared experience.
This "come-together moment" is the emotional core of BeatDrop, where individual expressions become collective joy.
Low Friction
Collaboration
Gamification
AI-Powered Mixing
Post-Event
Stats
Amazon Ecosystem
Integreation
Core Features
Beyond Audio
Usability Testing
We conducted tests with 15 participants aged 18-34, with 93% expressing high interest in using
BeatDrop, and 40% indicating willingness to pay for premium features. Here's some of the things
they said:
Solo study session
Coffee Shop
Lo-fi Beats Mix
Bar- immersive
musical experience
with customers
Restaurant mix to
transition from
daytime to nighttime
On-the-go mix
creation in an Uber ride
Workout Class
Attendees make a
playlist for class
Retail Store Brand Mix
Formal DJ Set
creation for new artists
BeatDrop
Use Cases
BeatDrop
Growth Strategy
BeatDrop grows through authentic social moments. This creates an acquisition model based
on meaningful connection.
QR-based guest access at parties creates instant engagement
Gamification of the social listening experience lets users control mood and energy,
like/dislike tracks, and creates FOMO that drives participation
Low friction participation allows first time users to contribute without subscriptions
Post experience conversion ties digital benefits to real memories
Echo devices in venues announce active sessions
Shareable moments create natural social media presence
The Big Picture
BeatDrop isn't just a feature-
BeatDrop brings back the joy of shared musical discovery.
