Contact
See Featured Work
Hi, my name is
Uraiba Zafar
Product Designer focused on emerging AI, human
behavior, and intentional digital experiences
“People ignore design that ignores people.”
– Frank Chimero
Featured Work
Developed BeatDrop - an AI-powered, collaborative DJ feature designed to drive retention by transforming individual song selections into shared, social music experiences.
View Case Study
View Case Study
A mobile-first platform design aimed at helping users discover, evaluate, and plan attendance for Philadelphia-area festivals, while supporting festival organizers in managing event submissions and schedules.
View Case Study
Client project in which eye-tracking and retrospective think-aloud studies were conducted to evaluate and improve Gutenberg’s AI content tools, enhancing discoverability, clarity, and usability for educational editors.